Course: Understanding Brands

Team: Kira Griffith, Ruby Joyce, Sofia Cervantes, and Mikala Selman

The Ask: Develop a big idea campaign for a brand of your choice.

Our Brand: Dad’s Root Beer

Our Challenge: Make an almost 100-year-old root beer brand emotionally and culturally relevant in a category of sameness.

Our Insight: Dad’s Root Beer celebrates the original cool.

Our Idea: Dad Lore