nfl x nsac ad team

Time for year #2!

The Ask: Create a bold, emotionally resonant umbrella campaign that unifies and elevates the NFL’s work to positively impact youth health and wellness—physically, mentally, and emotionally.

Role: Director of Project Management

Our team won 1st place in District 11

…and drumroll…

became one of the top 8 schools in AAF National Student Advertising Competition Finals in Austin, TX, and came home with 1st place for the first time in 11 years and only the third time in UO history.

In partnership with the NFL and its agency, 72andSunny, our campaign will be brought to life and on TV this fall/winter for 25M+ fans to see.

the 2025-2026 team

account managers: hana hesse (director), sela smith

project managers: mikala selman (director), katarina roesinger

strategists: lyla paru (director), stephanie jersey, connor baird, madeleine herion

creatives: jack dekoker (director), cam burns, harry nowinsky, ruby joyce, sylvie rokoff, ben hider, clara petke-long, cing dim, caitlyn reichow, maddy lazarow, ellie watson (director), avery wilson, stella lucas, tessa campbell, milo silverstein

producers: austin janavs (director), kira griffith, amarion akinsanya, ben zuk, adam duran

media planners: elise delamarter (director), rian beuerlein, melody masroor, james metz, madison justrich

faculty advisor: christine wise