at&t x nsac ad team
Proud to be one of 30 students on University of Oregon’s National Student Advertising Competition Team (or Ad Team for short). The NSAC competition is facilitated by the American Advertising Federation (AAF).
Role: Director of Project Management
I am responsible for leading a group of strategists, creatives, media planners and producers in developing a full-scale advertising campaign.
I organize and facilitate meetings twice a week, develop realistic timelines, track progress and communicate through various channels, including Slack, Zoom and Google Workspace.
I manage and coordinate the creative process, ensuring the team stays aligned as concepts evolve into final deliverables. This includes the development of a 13-page Plansbook and supporting the team in shaping a cohesive 20-minute presentation for the competition.
During the 2024-2025 academic year, our client was AT&T. Our team placed 1st in District 11 and finished as one of the top 15 schools in the country.