at&t x nsac ad team
Proud to be one of 30 students on University of Oregon’s National Student Advertising Competition Team (or Ad Team for short). The NSAC competition is facilitated by the American Advertising Federation (AAF).
The Ask: Build brand love for AT&T among Gen Z.
The Insight: Real, human connection is endangered.
The Idea: AT&T can be the enabler of real, human-centered connection that Gen Z craves in a convoluted, digital world.
Role: Director of Project Management
Our team placed 1st in District 11 and finished as one of the top 15 schools in the country.
the 2024-2025 team
account managers: melissa rim (director), hana hesse
project managers: sophie fenton (director), mikala selman (director)
strategists: josie willard (director), lyla paru, ben mccarthy, chloe jurva
creatives: gabe taylor (director), jack dekoker, delaney mccuen, brooke hatchman, claire crager, mia pippert, viole miller, taylor bollenbaugh (director), ellie watson, chloe halvorson, kayla cervantes
producers: lily wong (director), austin janavs, ben zuk, amarion akinsanya
media planners: addie peterson (director), ruby joyce, elisa ashton, avery csaszar, natalie hewlett, grace connolly
faculty advisor: christine wise
