COURSEWORK
Campaigns
REFORMATION
MGMT 422: Sustainable Business Strategy & Implementation
Team: Avery Csaszar, Kiera Gettings, Lily McNeal, Sylvie Rokoff, Jaydn Schaffer and Mikala Selman
Brief: To develop and present a sustainability initiative for a brand of your choice.
Role: Research, initiative idea generation and presenter.
HONEY MAMA’S
J460: Global Strategic Communications
Team: Olivia Schaub, Mikala Selman and Ruby Wachs
Brief: To pitch a campaign idea for an organization without an existing international presence to reach a new audience in a different country.
Role: Involved with research and overall campaign plan, and created mockup product designs and billboard messaging.
THE BACHELOR
J342: Creative Strategist
Team: Blake Kroeger, Trevor Scott, Mikala Selman and Kenzie Wolpert
Brief: Get an audience of your choice to (re)imagine their role in climate activism.
Role: Organized group meetings, conducted research, contributed to campaign plan, developed calendar and created mockup designs.
